Press & Media

Nature & Kind in the Press

Financial Times Oct 15, 2007
FT REPORT - GLOBAL TRAVELLER 2007: Nature & Kind
By Jill James, Financial Times

New business start-up Nature & Kind has launched a travel website linking eco-conscious travellers and travel planners directly with providers of luxury accommodation and tour operators worldwide. The companies offer a style of travel that is responsible and sustainable, without compromising high levels of guest comfort, personal service, style or value. Andrew Harding, company founder, who launched the company this month, says: "If you make a green choice you have to make a green commitment."

He is keen that the company practices what it preaches and will be encouraging his staff to use the most eco-friendly ways of travelling to work - which includes giving them a bicycle allowance. He uses the train himself for longer journeys, saying that, apart from the fact that it is environmentally more kind than many other forms of transport, it is more comfortable - and he is able to work for almost his entire journey. Mr Harding believes there should be less stick and more carrot when it comes to choosing a sustainable way of travel. "I'm in favour of incentive and reward," he says.