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The Nature & Kind Travel Collection is a by-invitation only, international marketing alliance of boutique accommodation, tour operators and retreat specialists who specialise in healthy living and sustainable travel. We aim to increase your profile, enhance your direct booking potential and reduce your distribution costs.

Our Travel Collection aims to be the most comprehensive online collection healthy and sustainable travel experiences, including accommodation, tours and retreats. Our accommodation collection includes boutique hotels, lodges and villas to rent, yachts for charter, private residence clubs and properties to buy. Our travel collection includes suggested tailor-made tours, escorted tours and expeditions as well as self guide and drive tours. The wellbeing collection includes a range of accommodation and retreats designed to rejuvenate body, mind and soul.

The Nature & Kind Factor

Premium travel suppliers invited by Nature & Kind, are assessed against their ability to offer a style of travel that is healthy and sustainable, without compromising guest comfort, service, style and value

As part of the Trusted Partner selection process, each Trusted Partner is required to answer the Nature & Kind Factor Questionnaire, which assesses the current level of commitment a Trusted Partner is to operating in a sustainable way. As some questions are more relevant to an accommodation than they are to tour or retreat operator, we do not expect any partner to answer yes to each and every question.

The Nature & Kind Factor questions reflect current best practice guidelines for the industry. The questions draw on respected sources including the UNWTO, UNEP, The Travel Foundation, International Tourism Partnership and the Federation of Tour Operators.

The questions are designed to enable accommodation providers, tour and retreat operators to demonstrate their commitment to environmental and socially responsible business practices.

Nature & Kind recognises that each of our Trusted Partners are individual and unique, operations are based in a wide variety of social, environmental and political contexts. The general questions are not bound by regional environmental standards.

Nature & Kind Trusted Partners are likely to score more highly in one area than in others and appreciates that some questions will be aspirational, or simply not relevant to a Trusted Partner’s particular business at this stage.

To reflect the fact that there are different numbers of questions in each section, the responses convert to percentages.  This is so that customers can easily assess a Trusted Partner’s relative performance in different categories.

Trusted Partner Marketing Programme

As a Trusted Partner of the Nature & Kind Travel Collection, you will benefit from greater profile, increased enquires and bookings whilst reducing your distribution costs. As Trusted Partner you will benefit from economies of scale typical of a large hotel or tour operator group.

We proactively promote the Nature & Kind Travel Collection to discerning travellers and travel professionals through a range of media and mediums in the key market territories of Europe and North America. Our marketing activities both online and offline designed to drive traffic to our website to generate highly qualified new enquiries and booking requests for our Trusted Partners.

In partnership with a number of specialist agencies and individuals, we also offer a professional sales and marketing UK representation service to accommodation, tour and retreat operators offering a healthy living and sustainable travel experience directly to key buyers including travel and lifestyle press, tour operators and travel agents.

Who is a Nature & Kind Traveller?

Profile: Discerning, healthy, adventurous, environmentally and socially conscious and loyal
Female: 60%
Male: 40%
Average Age: 35 yrs
AB: 70%
UK: 50%
USA: 25%
Average HHI: £80,000

Frequent Travellers
On average, our registered members take 2 holidays abroad, and 3 within the UK each year.

How do we market the Nature & Kind Travel Collection?

We engage in a number of marketing activities, both online and offline, which raise the awareness of the Nature & Kind Travel Collection brand and drive traffic to the Nature & Kind website in order to generate highly qualified new booking enquiries for our Trusted Partners.

Key marketing activities include:

• Monthly e-newsletter to Friends of Nature & Kind and Trusted Partners
• Monthly email campaigns to Nature & Kind database
• Trusted Partner Showcase Events for travel professionals and consumers to meet Trusted Partners in person
• Trade & Consumer Shows – Invitation to participate on the Nature & Kind stand
• Print Advertising – Tactical campaigns to increase brand awareness
• PR – professional representation in Europe, USA and Asia Pacific markets
• Partnership Marketing – association and sponsorship with like-minded healthy living and sustainable lifestyle companies.

Healthy Living and Sustainable Travel TrustMark:

The Nature & Kind Trusted Partner logo is a TrustMark for consumers to choose a lifestyle product or service with confidence, signifying a Trusted Partner has been assessed and approved against a set of healthy living and sustainable standards set by Nature & Kind. Only selected Trusted Partners are authorised to display the Nature & Kind Trusted Partner TrustMark.

Coming soon…travel and lifestyle products and services

• Nature & Kind Life – Travel & Lifestyle Concierge
• Nature & Kind Gift – Gift voucher/ card programme
• Nature & Kind Incentive – Corporate Incentive Travel Programme
• Nature & Kind Publishing – Coffee table books and travel guides
• Nature & Kind TV –healthy living and sustainable lifestyle channel

Trusted Partner CMS Administration and Reporting features:

• 24 hour access to a secure, online Content Management System (CMS)
• Manage all enquiries and bookings received from Nature & Kind
• Upload and Edit portfolio of accommodation, tours, etreats and expert guides
• Self expiring offers, room and tour dates and prices
• Receive Monthly enquiry reports
• Receive bi-annual website user activity reports
• Receive annual partnership summary report

The Enquiry and Booking Process:

When a traveller or a travel professional finds an experience they want to enquire about or book, they fill out an enquiry form on the website which will summarise the accommodation, tour or retreat they are enquiring about, including any price or offer description. If the enquirer is not a registered Friend of Nature & Kind, then they will be required to enter their name and contact details, as well as indicate to you at what stage are they are at in their travel planning and booking phase.

On submitting the enquiry, a copy of the enquiry is emailed directly to the email address as nominated in the Account Admin section of the Trusted Partner CMS. A second email can also be nominated to receive a copy of the enquiry in order to ensure a timely and informative response to the enquiry by the Trusted Partner. For example a hotel group might have a central enquires email, however to ensure a speedy response they might also want each individual hotel reservations desk to receive a copy. A tour operator might have a central enquires email as well as wanting to nominate a particular sales consultant related to their knowledge and expertise. Trusted Partner’s are expected to respond an enquiry within 24 hours, at most within 48 hours as per our Terms of Partnership.

Trusted Partners respond to enquiries and booking requests with a legally binding offer or quote, including total payment amount, quote expiry date, deposit required and terms of cancellation.

Nature & Kind Travel Collection Partnership Fee and Commission:

Trusted Partners pay an annual Partnership Fee to be featured in the Trusted Partner Marketing Programme, and a commission on any confirmed bookings introduced via Nature & Kind.

ACCOMMODATION

Annual Partnership Fee:

Accommodation: Annual partnership fee is based on average cost per accommodation per night (not person). Accommodation Partnership Fees start at £150 per annum per accommodation.

Exception: If the average cost per night for the accommodation is under £50, or it is community owned (i.e. 51% or more owned by local community) it is exempt from paying the annual partnership fee.

Commission: 15%

Commission is only chargeable on a secure booking and is deducted from the deposit payment made to Nature & Kind to secure the booking. Commission is charged on the Total Quote Value of the booking.

TOUR & RETREAT OPERATORS

Tour & Retreat Operators: Tour/Retreat Operator partnership fee is based on a percentage of the average cost per tour price per person as marketed through the website. The annual partnership allows for an unlimited number of tours or retreats to be marketed through the website. Tour/ Retreat Operators Partnership Fees start at £250 per annum.

Exception: If a tour/retreat operator’s average tour/retreat cost per person is under £200, or is community owned i.e. 51% or more owned by local community) it is exempt from paying annual partnership fee.

Commission: 10%

Commission is only chargeable on a secure booking and is deducted from the deposit payment made to Nature & Kind to secure the booking. Commission is charged on the Total Quote Value of the booking.

Commission payment: To secure a booking Travellers will need to accept a quote from the Trusted Partner by paying either the deposit or the full amount to Nature & Kind. The deposit or the full amount will include the commission owed to Nature & Kind. Once the Traveller has paid Nature & Kind, we will electronically transfer the money into the Trusted Partner’s bank account, minus commission, after 5 working days.

The balance of the deposit and any other outstanding expenses is settled directly between the Traveller and the Trusted Partner. Should a Trusted Partner require the balance prior to arrival, this must be made clear in the Trusted Partner’s booking terms and conditions, and the Trusted Partner is ultimately responsible for payment from the Traveller.

Nature & Kind holds its commission earned in a secure holding bank account until the day of accommodation arrival date or the tour or retreat departure/ start date. If the Traveller cancels, then Nature & Kind will refund the Traveller in line with the Trusted Partners cancellation policy with 3 working days.

How can I become a Trusted Partner?

Partnership of the Nature & Kind Travel Collection is by-invitation only. If you offer a healthy living and sustainable travel experience and would like to be invited as a Trusted Partner, please register your interest to Nature & Kind by filling out our online registration form.

Nature & Kind’s Trusted Partner Select Committee will assess your registration, view your website and seek advice from our Advisors and current Trusted Partners. If we decide your accommodation, tours or retreats meets the required guest experience and sustainability standards of the Nature & Kind Travel collection, then we will contact you to formally invite you to become a Trusted Partner of the Nature & Kind Travel Collection.

We apologise, due to a large number of requests for invitations to become Nature & Kind Trusted Partners from non suitable companies, we can not guarantee a response for those who do not qualify.