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You too can participate in the ultimate marketing and new business generation programme for adventure and experiential travel operators

The Nature & Kind Travel Collection

The Nature & Kind Travel Collection, nominated by Harper’s Bazaar as a Top 10 Ethical Operator, is the ultimate online marketing and new business generation programme for independent adventure and experiential travel operators, committed to environmentally and socially responsible tourism.

Becoming a Nature & Kind Trusted Travel Partner will create greater awareness of your experience(s), enhance your booking enquiry generation and increase your bookings potential.

As a by-invitation only programme, selected operators can market their experiences through any number of related, Nature & Kind Travel Collection core experience categories, each one dedicated to a style and type of activity including:

Active & Adventure | Arts & Culture | Extreme Adventure | Learning & Self-Discovery | Mind, Body & Soul | Nature & Wildlife | Once in a Lifetime | Philanthropy & Volunteer | Private & Exclusive | Relax & Chill | Slow & Green | Urban & Street

The Nature & Kind Travel Collection is growing daily and currently features over 1150 experiences in 115 countries worldwide, marketed by 300+ hand-picked adventure and experiential travel operators including accommodation providers, tour operators, retreat specialists and expert guides.

Trusted Travel Marketing Programme Overview

  • Dedicated company micro-site featured on portal NatureandKind.com.
  • Unlimited number of graphically rich, and informative, web profile pages for each of your experiences.
  • Feature your experience(s) in multiple related experience and primary activity categories
  • All booking enquires go directly to your reservations team
  • Edit and load new experiences at anytime, from anywhere online
  • Promote your latest news and developments
  • Highlight self-expiring late availability and special offers
  • Monitor your success with timely, up to date performance reports

Nature & Kind Trusted Travel Partner benefits:

  • Greater awareness of your company and its experience(s)
  • Enhance your booking enquiry and lead generation potential
  • Increase your direct and indirect bookings
  • Recognition as an adventure and experiential travel brand committed to responsible tourism
  • Network, cross sell and market with like-minded operators worldwide
  • Enjoy economies of scale and savings, typical to those of larger hotel and tour operator groups
  • Dedicated support and account management services to upload, and maintain, featured web profile page(s).
  • Flexible and affordable terms of partnership


Register as a Nature & Kind Trusted Travel Partner

The Nature & Kind Travel Collection is a by-invitation only programme.

All operators wishing to market their experiences through The Nature & Kind Travel Collection need to be approved by the Trusted Travel Partner Select Committee.

Please request an invitation to become a Nature & Kind Trusted Travel Partner please email us with the following information:
  • Company Name
  • Contact Name and Details
  • Website
  • Company Overview
  • How many individual experiences (accommodations, tours, retreats, courses) you wish market
  • How you operate in an environmentally and socially responsible way
  • Which package option you are most interested in

Click here to request an invitation to join The Nature & Kind Travel Collection






The Perfect Gift for all occasions!

  • Redeemable against any N&K experience
  • £25, £50, £100 & £500 denominations
  • An ideal wedding gift!

Contact Nature & Kind

Tel: +44 (0)845 299 7776
Mon - Fri, 9am - 5pm (UK time)

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