Jungle Bay is the brainchild of Dominican born property developer & sustainable development activist Samuel "Sam" Raphael. Sam grew up on St. Croix in the US Virgin Islands then pursued higher education in International Studies at The American University of Washington DC. In 1984 he returned to St. Croix where he began a successful career in construction and real estate development that has culminated in the development of Jungle Bay, one of the Caribbean's most exciting resorts.
According to Sam, the concept for Jungle Bay came about during his fifth grade field trip to Cinnamon Bay Campground in St. John, US Virgin Islands, in 1972. At the time Sam was living on his childhood home of St. Croix where his family had migrated to from Dominica in 1968. The environmental awareness of this class trip had such an impact on 11 year old Sam that he adopted the concept of conservation and environmental preservation as his life's philosophy. Almost thirty years later, in the height of a successful career as a real estate developer "with a difference" Sam, accompanied by Glenda (this power couple actually got married barefoot on a rock on the nearby White River) left their comfortable life of close friends, relatives and their golf villa on St. Croix and returned to one of the most remote parts of their island home to turn their dream into reality.

Jungle Bay's Mission is to enhance the natural environment and improve the livelihood of surrounding communities so that the region is improved in a sustainable way, while providing quality, comfortable nature-based experiences for our guests. Jungle Bay Resort & Spa was built and is operated in alignment with international sustainable tourism guidelines. As an alternative to traditional Caribbean tourism, the focus is on enjoyable nature-based activities and wellness of guests with quality service, guided by the principles as set by The International Ecotourism Society (TIES): TIES defines ecotourism as "responsible travel to natural areas that conserves the environment and improves the well-being of local people."

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